YouTube reminds me why Business Intelligence will rock

Business Intelligence, i.e. mining data from various sources and combining it to easily readable aggregate views, is coming fast. It’s coming because there is more and more data, but also because there is less and less time to interpret it properly. YouTube’s recent addition of video statistics reminds me of all this.

Under many YouTube videos, you can now see the view statistics as charts by opening the “Statistics & Data” pane. A very Google Analytics –looking implementation, but that’s no surprise (example from this video):


That’s great, but the chart is not the point. Why has the traffic increased? What are those letters? And that is what brings us to business intelligence.


This is almost ridiculously simple, but hey, do you ever bother mining out the reasons for your traffic spikes in Google Analytics or any other data source?

YouTube could be much better – for example, they could identify the reason for the bump in June-July 2009, but even this implementation shows the point quite well enough. There is definitely room for improvement, but there will also be plenty of need – and thus money available – for all this in the coming years.

Thanks to TechCrunch for the tip.

July 23, 2009 · Jouni Heikniemi · One Comment
Tags:  · Posted in: General

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